ThinCats are dedicated to funding ambitious UK SMEs whose needs are no longer served by the traditional, but increasingly outdated, bank lending model. They asked us for a creative, cost-effective approach for a video animation explaining the process of PRISM (Propensity and Risk Model) and how it is used to help with business lending decisions. It had to be visually engaging and highlight, in an easy-to-understand way, the key elements of PRISM, and it was needed quickly!
We created an original 90 second animation, in keeping with brand guidelines, with professional voice over to help potential clients understand PRISM and the predictive data models that are used to enhance understanding of a potential borrower. It is a high-quality film that explains PRISM in a clear, concise and brand-effective way.