Schroders implemented a new brand using a ‘lens’ device. As this new brand rolls out across different communications a sense of cohesion needs to be adhered to, that allows themes to have a sense of identity within the wider brand. Sustainability was the first launch - how would this work?
Strong visual design and imagery for Sustainability that appeared across the website on desktop, tablet and mobile, to print and digital advertising. Using the group colour palette we created a sub-palette that becomes uniquely identifiable without veering away from brand. We then created a Sustainability identifier that links to theme and brand and can be used to distinguish appropriate funds.