Schroders. Global Cities
Challenge
Schroders Global Cities is a forward-thinking investment that selects the most economically vibrant cities to create an Index. Cities are ranked to provide an overview of the biggest real estate opportunities. Problem was, not many people were visiting the Index and when they did, there was not enough to engage and hold their attention.
Quantifying success
Improvements in the first six month after launch*:
Page impressions
Time on page
new followers on Twitter
£53.3m to £665.1m
*as at January - July 2016, Schroders
Solution
To engage from the start. We created an interactive globe that displays the top 30 cities on the Index. Working seamlessly across desktop, tablet and mobile, users have complete control with the ability to zoom, spin and select a city. When a city is selected we zoom in to reveal the data with an animated iconic landmark. All this was supported by a digital advertising campaign that simply explained the Global Cities Index and invited users to take a look. We used animated GIFs on social media for cities in focus and a fun quiz to guess a city. See live.
Core was able to help us more clearly articulate our Global Cities concept by bringing a fairly abstract idea like an index to life. By helping the potential investor better understand the type of buildings the fund invests in, Core helped make it easier for the potential investors to understand the fundamentals of the fund. Our global cities index is best understood when put into context and the work that Core did presented that context in a fresh and engaging way.
