Rett Syndrome is a neurological condition which most often strikes previously healthy little girls, leaving them with multiple disabilities and medical complexities for life. Reverse Rett is the charity that provides much needed support and funds research into delivering a cure. The problem is that not many people, outside of the Rett community, know about this devastating condition.
We looked to create a hard-hitting campaign that would drive awareness, engagement and, ultimately, donations. So, we visualised Rett Syndrome as creeping roots that take young girls away from their families, using #StopTheCreep. The campaign appears in print, digital and social, thanks to the generosity of media contacts. View website.