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    • Novo Resourcing. Website

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    Challenge

    Novo Resourcing were undergoing a rebrand and approached Core to develop a web application that would improve the look and user experience of their website. They also felt the site’s SEO was underperforming in terms of where they ranked against competitors. The old site had no concrete structure, which impacted the user journey and SEO. And, the design of the site wasn't engaging or reaching the desired audience.

    Solution

    We created a user journey map, which grounded the content hierarchy. Wireframes were then created, tested and adapted ensuring the user’s behaviour and goals were inline. A prototype with the complete design and minimal interactions was then presented to Novo allowing them to provide feedback before advancing to the development stage. Development was undertaken with emphasis on SEO. On-page SEO strategies were carried out keeping inline with the keyword campaign. Rich snippets were also introduced to job posts allowing for more exposure in Google Search. Finally the performance of the site was taken into account with the page load time describing to just over a second.  See live.

    The team at Core worked fastidiously on our new website and went the extra mile to ensure that it met all of our expectations; nothing was too much to ask They were a delight to work with, and we would certainly use them again.

    Catherine Cook, Founding Director

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