FloreatWebsite redesign

All work

Challenge

Floreat are an independent investment group with a great entrepreneurial story and strong track record. For continued growth they needed to create a clearly defined digital brand that fitted their ethos. The challenge was not just to align the website with the newly developed brand, but also to create an easily scalable CMS to cater for business growth. Various digital issues had to be solved such as site speed, integrating separate blog and improving user journey and engagement. Digitally we had to portray a sense of class and style to demonstrate the key values and beliefs of Floreat and their Ultra High Net Worth Clients.

Solution

We proposed a phased approach – Phase 1 being the "shop window", aligning Floreat’s main KPI’s and content to encourage user contact. Their entrepreneurial approach had to be visible at first glance. Contemporary fonts, contrasting photography, and white space with bold highlight colours to ensure a clear and easy-to-use interface with a personal feel. This user interface and experience is perfected on all devices. The blog becomes an integral part of the marketing strategy with it featured throughout the site. And, all of this created using an easily scalable CMS that can incorporate future requirements.  See live.

I've worked with Core while at both large and boutique investment managers – I’ve always been impressed by their work and it has been well received by stakeholders and clients alike. They have very strong creative coupled with technical capability and they consistently deliver to a high standard. I would happily recommend them.

Emma Paterson, Group Marketing Director

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