EdenTree is an investment house for today looking out for the future, searching for investment opportunity in socially and environmentally responsible companies. A great story that the advertising brand wasn’t living up to, so awareness has been lower than desired.
We created the EdenTree of Light. A brand icon that is born out of their identity, to generate recognition and familiarity. The Tree has the ability to appear in any scenario allowing us to build a brand that can exist across any messaging from corporate to product and beyond. From animation to print the Tree is a shining beacon highlighting Edentree’s responsibly managed investments. We’ve even commissioned a sculptor to create an artistic representation of the Tree in glass and neon as a feature piece.
EdenTree have been working with Core since early 2017, initially on a brand and product advertising campaign and now in a wider capacity including digital design.
The "EdenTree of Light" creative the Core Team presented was exactly what we were looking for to re-invigorate the brand and has provided us with a number of routes to extend that campaign further and we look forward to working with Core to achieve that.