Chelsea FS were looking to introduce a new range of funds that allow investors easy access to investments with different risk levels. These funds needed a simple brand structure that will become easily identifiable for UK investors over the years to come.
We created a set of icons using British mammals that represent the corresponding risk. A mouse for cautious, a squirrel for balanced, a fox for aggressive, and a rabbit for monthly income. These appeared on literature and can be adapted for digital and advertising communications.
We started working with Core in 2017 as one of their first clients. They have been creative, and easy to work with. We expect this to be a long term working relationship.