Reverse Rett
Awareness campaignPrint and digital advertising campaigns to raise awareness of Reverse Rett and how it affects children.
challenge
The challenge lies in raising awareness about Rett Syndrome, a neurological condition that most often strikes previously healthy little girls, leaving them with multiple disabilities and medical complexities for life. Reverse Rett is a charity that provides much-needed support and funds research into delivering a cure. However, the issue at hand is that beyond the Rett community, limited awareness exists regarding this distressing condition.
solution
This year we looked to create a hard-hitting campaign that would drive awareness, engagement, and ultimately donations.
So, we visualised the effect Rett has on children as a statue, trapped by the condition. The campaign appears in print, digital and social, with thanks to the generosity of media contacts.