Polar Capital & Trusts
Website refreshA comprehensive website redesign strategy revitalised the online presence of Polar Capital and Polar Capital Trusts.
challenge
Polar Capital, a leading investment management company, faced the challenge of modernising their website design to enhance user experience and better convey their innovative spirit and investment expertise. The existing website lacked a cohesive visual identity and user-friendly interface across various platforms, hindering effective communication and recognition.
Polar Capital Trusts, a subsidiary of Polar Capital, also faced a similar challenge in their website design. They needed to maintain a seamless user experience while differentiating themselves from the parent company.
solution
We created a comprehensive redesign, seamlessly integrating elements inspired by hexagons and polar explorer imagery into the modern, intuitive interfaces of both the Polar Capital and Polar Capital Trusts websites, embodying traits of precision and forward exploration. This unique visual identity, consistently applied across digital platforms, fosters recognition and a seamless user experience.
Additionally, for Polar Capital Trusts, a secondary color palette was introduced, evoking trust and sophistication, and the interface was tailored for private investors, emphasising security, growth, and personalised attention, ensuring an intuitive and informative browsing experience. The redesigned websites now exude confidence, expertise, and a personalised approach, solidifying Polar Capital and Polar Capital Trusts as trusted partners in the world of investments.