GAM
Brand & advertising campaignBringing cohesion to their brand across diverse platforms. Key themes of agility, collaboration, decisiveness, clarity, and optimism served as guiding principles in this transformation.
challenge
The challenge was to establish a unified visual style that could seamlessly transcend various communication channels and platforms–digital, advertising, social, product, institutional, adviser, and customer channels. The goal was to make the brand not only stronger and more recognisable but also to infuse a distinct visual identity into every facet of GAM's print and digital assets, from marketing materials to factual report literature.
solution
The solution involved a meticulous examination of GAM's existing visual style, aiming to enhance its recognisability and familiarity. We introduced line drawings as a unique visual signature that encapsulated the brand's essence. These lines, consisting of five different weights, provided the flexibility to create detailed images, ensuring a cohesive and impactful visual representation. By applying this distinctive style to aspirational themes, GAM's brand exudes agility, collaboration, decisiveness, clarity, and optimism consistently across all communication channels.
This strategic brand refresh not only bolstered GAM's visual identity but also elevated its presence in the competitive landscape.
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